“The online world shapes children’s lives by helping entertain and educate and giving them a space to socialise and connect to family and friends. It is essential for children to feel safe to be themselves online.
 
“Safer Internet Day’s focus this year on respect and relationships is key to creating a supportive environment for children online.
 
“Working with other regulators, technology firms and with parents is the best way we can establish respect for young people’s privacy online and drive action to make the digital world safer for them.
 
“The ICO’s world-leading Children’s code is a vital part of this work. We are already seeing the code’s impact through changes from online platforms which protect children’s personal information and give them a more enjoyable online experience.”