“Children and teenagers should be able to explore, learn, and connect online without facing harm—but the rise in online scams targeting young people is a growing concern. Keeping them safe is a shared responsibility, and by working together—parents, educators, industry leaders, and policymakers—we can build a safer, more secure digital world for them to thrive in. That’s why at the MPA, we are strong supporters of Safer Internet Day in the UK, shining a vital light on the importance of protecting children online and ensuring their digital experiences are positive, enriching, and safe.”