The ICO is proud to support Safer Internet Day, which contributes to the national conversation about online privacy. Children must be protected within the digital world while they learn, explore and play online.

Our Age Appropriate Design Code is a concrete step towards protecting children’s privacy online. There are laws to protect children in the real world and we now need our laws to protect and empower children in the digital world too. In a generation from now, we will find it astonishing that protections for children’s privacy were not designed into digital services by default.