Common Sense is proud to support Safer Internet Day. Emerging technologies such as generative AI offer enormous benefits, but we must ensure that children’s safety is not overlooked. This Safer Internet Day, we have announced our new partnership with the NSPCC, with a vision for the needs and safety of young people to be embedded in product and policy decisions in the boardroom, classroom, and legislatures. Child advocacy is at the heart of everything we do. Collaborating with the UK’s leading child advocate will accelerate our common cause to keep children safe online, particularly in interacting with emerging AI technology.