O2

“The digital world is the new normal for young people who have never known anything else – for them, there is often little distinction between the realms of online and offline. But our research shows that parents have completely different approaches to keeping their kids safe in the physical world compared to the online world. The internet presents enormous opportunities, but at the same time it can also present risks. Safer Internet Day is a great time for parents to put aside their analogue upbringing and seek help and advice with parenting in the digital age. At O2, we’re passionate about helping families get the most out of tech – and keeping young people safe online is a key part of that.  That’s why we’ve set up a free advice helpline with the NSPCC, and our Gurus in-stores nationwide can give guidance too. From setting up parental controls, to being able to have conversations with their children about the latest apps, we want parents to feel as comfortable discussing what their child does online as they would their day at school.”