New Synthetic Media Hub Launched by SWGfL

SWGfL have launched a new Synthetic Media Hub to help people learn about synthetic media and access advice and support about AI-generated content. The new hub has been developed in response to synthetic media becoming more common online and aims to help people understand and navigate the benefits and challenges that come with it through practical guidance.

What is Synthetic Media?

Synthetic media includes images, videos, audio, and text created or altered using artificial intelligence. While this technology can be used creatively, it also brings risks, such as spreading false information and invading privacy. The Synthetic Media Hub helps explain what synthetic media is, including terms like ‘AI-generated media’ and ‘deepfakes’. It also provides information on UK laws regarding synthetic sexual content and gives schools guidance on handling incidents involving AI-generated images.

Support and Resources

The hub offers practical advice for adults, schools, and parents. It includes tips on how to manage synthetic content, discuss it with young people, and understand the privacy and safety measures available. The hub also explains how services including support from services like Report Harmful Content, the Professionals Online Safety Helpline, the Internet Watch Foundation, and the Revenge Porn Helpline are able to help report and address different forms of synthetic content online.

Keeping Up to Date

As technology continues to advance, the Synthetic Media Hub ensures that everyone can stay informed about the latest developments. The hub is a valuable resource for anyone looking to learn more about synthetic media and how to stay safe online.

For more information, visit SWGfL’s Synthetic Media Hub.