Safer Internet Day 2015 reached a quarter of UK children

09 Nov 2015 UK SIC

Findings published today show that the Safer Internet Day 2015 campaign reached 25% of 11-16s, with a third of those going on to change their behaviour.

Safer Internet Day is a global campaign, and is coordinated in the UK by the UK Safer Internet Centre. The celebration sees hundreds of organisations get involved to help promote the safe, responsible and positive use of digital technology for children and young people. Collectively our reach is huge.

The poll conducted by Populus and commissioned by the BBC explored the reach and impact of Safer Internet Day and the BBC’s Be Smart campaign, with a post-campaign survey among children aged 11-16s and parents of 11-16s. Findings include:

  • 1 in 4 young people aged 11-16 said they had heard of Safer Internet Day (25%). Awareness of Safer Internet Day was highest among those aged 11-13 (27%), closely followed by teens aged 14-16 (23%) and parents (14%). 
  • A third (32%) of 11-16s changed something about the way that they use the internet after hearing about Safer Internet Day (32% of 11-13s, 32% of 14-16s), as did 39% of parents. 
  • A third (32%) of 11-16s spoke to someone in their family about using the internet safely after hearing about Safer Internet Day (36% of 11-13s, 27% of 14-16s), as did over half (55%) of parents.

Find out more in the summary of the findings in the Research Highlight Series 

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