150: Ofcom Adults’ Media Use and Attitudes – Highlights from Ofcom’s 2020 Research

Critical Research/The Knowledge Agency/Ofcom (June 2020)

A summary of the results of the Ofcom Adults’ Media Literacy Tracker, a large-scale quantitative survey on media use, attitudes and understanding based on in-home interviews with adults aged 16+ (N=1,883), conducted between September-November 2019. The report also draws on our qualitative Adult’s Media Lives research, a longitudinal ethnographic study following largely the same 19 adults to provide in-depth insight into the role of media in their day-to-day lives.