154: Ofcom Adult’s Media Use and Attitudes – Highlights from Ofcom’s 2020/21 Research

Ofcom / Critical Research / The Knowledge Agency (April 2021) A summary of the results of the Ofcom Adults’ Media Literacy Tracker, a large-scale quantitative survey on media use, attitudes and understanding conducted between October 2020 – January 2021. The report also draws on our qualitative Adult’s Media Lives research, a longitudinal ethnographic study following largely the same 18 adults to provide in-depth insight into the role of media in their day-to-day lives, and Ofcom’s research into digital exclusion to provide an over-arching narrative on the key themes of adults’ media experience in 2020.