Safer Internet Day Live – a huge success
The UK Safer Internet Centre broadcast a live marathon 12 hour radio programme across the internet marking Safer Internet Day 2011. The radio programme was a hugely ambitious plan broadcast across the internet and contained interactive and inspiring advice, debate, fact and opinion. Supplementing the debate, the programme gathered together commentary, advice and conversation from a spectacular assembly of key figures in the international arena of online safety including Professor Tanya Byron, Professor Sonia Livingstone and Lord Richard Allen, along with UK Government Ministers Tim Loughton and James Brokenshire.
Safer Internet Day Live attracted an astonishing 25,000 listeners.
The schedules swept through programmes targeted at such a diverse range from the very youngest web users at 5 to 7 year olds, up to teenagers and then switched to content and discussion for teachers, focusing especially on their professional identity. As the day turned to the evening, the attention turned to parents offering a range of expert advice and tips centred on gaming and mobiles.
Safer Internet Day live was entirely interactive throughout enabling listeners to contact the programme via IM, Facebook, email, text and phone. However, the most active channel by far was Twitter, with tweets and retweets commenting and contributing across the planet. Internet Radio was chosen as the broadcast medium for Safer Internet Day Live as it has the amazing ability to reach an infinite number of listeners worldwide coupled with the latest Internet communication technologies that convert those listeners to contributors and participants; 21st century radio or ‘Radio 2.0’.
Safer Internet Day Live can only be considered a resounding success not only in the astonishing numbers of listeners and participants but also as the content is converted into a suite of podcasts that will prove a valuable resource and reference beyond the day.
Two short audio clips of Safer Internet Day Live reflecting and reviewing the day are available at www.saferinternetdaylive.com.
Safer Internet Day Live was only made possible by the range of partners and contributors and the UK Safer Internet Centre would like to thank the following:
Contributors
- Alan Earl (Avon & Somerset Police) – UK
- Anne Collier (Connect Safely) – USA
- Annie Mullins (Vodafone) – UK
- Charlotte Aynsley (Beatbullying) – UK
- Childnet Education Team (Lindsay and Pippa) – UK
- ‘Clicky’ (Netsmartz) – USA
- Daniel Wood (UKIE) – UK
- Dave Miles (FOSI) – UK
- David Emm (Kasperski Lab) – UK
- David Wright (Bradon Forest School) – UK
- DI Simon Snell (Devon & Cornwall Police) – UK
- Dr Mike Short (O2) – UK
- Giles King (Hampshire Collegiate School) – UK
- Hilary Guckian (SWGfL) – UK
- James Brokenshire MP – UK
- James Green (Worcestershire County Council) – UK
- Janice Richardson (Insafe) – Belgium
- John Carr (CHIS) – UK
- Jon Taylor (Child protection expert) – UK
- Julie Inman Grant (Microsoft) – USA
- Juliet Heppell – UK
- Karl Hopwood – UK
- Ken Corish (SWGfL) – UK
- Larry Magid -USA
- Laurie Nathan (Netsmartz) – USA
- Len Spiers (Bradon Forest School) – UK – UK
- Lene Nielsen (IWF)Lord Richard Allan (Facebook) – UK – UK
- Lucinda Fell (Childnet)
- Mark Williams-Thomas – UK
- Marsali Hancock (IKeepSafe) – USA
- Mike Galvin (BT) – UK
- Nathan Sawatzky (Club Penguin – Disney) – USA
- Peter Bradley (Kidscape) – UK
- Professor Andy Phippen (University of Plymouth) – UK
- Professor Julia Davidson (Kingston University) – UK
- Professor Sonia Livingston (LSE) – UK
- Professor Stephen Heppell – UK
- Professor Tanya Byron – UK
- Rebecca Round (Kidscape) – UK
- Rik Fergurson (Trend Micro) – UK
- Robyn Treyvaud (Cyber Safety Kids) – Australia
- Ron Richards – UK
- Ruth Hammond – UK
- Simon Axten (Facebook) – USA
- Simon Grehan (Webwise) – Ireland
- Teachers Panel – UK
- Tim Loughton – UK
- Tink Palmer – UK
- Tony Neate (Get Safe Online) – UK
- Tony Staunton (Plymouth Safeguarding Children’s Board) – UK
- Tracey Moore (Amherst Primary School) – Guernsey
- Will Gardner (Childnet) – UK
Host
Microsoft UK and Nikki WakefieldWi
Production Company
Anderton Tiger Radio and Russell Prue (www.andertontiger.com)
The final 30 minutes of the programme: www.andertontiger.com/audio/SID-Closing-Remarks.mp3
Soundbites: SID Podcast Trailer II