“Samsung is now in its ninth year of being a proud supporter of Safer Internet Day and a partner of Internet Matters since 2019. This year’s theme – Smart tech, safe choices – feels particularly relevant as AI increasingly becomes a part of how children learn, create and explore the digital world.

We’re committed to continuing our collaborative work to help parents, guardians and educators have informed, practical conversations with young people about navigating AI safely and responsibly.

Being a parent of young children myself, I know how quickly the landscape changes. AI is already part of how children learn, create and communicate. That’s why it’s so important we equip young people with the confidence and skills to question these tools and make smart choices about the technology they’re using.

As a technology company, we support the responsible development of AI, ensuring safety and transparency are built into our products from the very beginning. It takes all of us working together to do this.

We’re proud to continue our partnership with organisations to help build an internet that is safer, more trusted and empowering for the next generation.”