“Disney advocates a responsible by design policy and legal framework for AI development and use. This is critical to promoting a safer Internet and indeed to Disney’s ability to realise its longstanding commitment to prioritise safe digital experiences by controlling how our characters are used. As such, we remain proud supporters of Safer Internet Day, joining partners, parents, educators, and youth in promoting this year’s focus: Smart tech, safe choices – exploring the safe and responsible use of AI.  Humans are, and will always be, Disney’s creative engine, and our responsible use of AI across our business is undertaken in alignment with our longstanding standards for privacy, trust, and integrity.”