“Connectivity does brilliant things for families, but it’s not without its risks, especially for children and young people. While emerging technologies like AI fuel their creativity and learning, it also brings challenges, like deepfakes and misinformation. It’s why we share the UK Safer Internet Centre’s mission to give young people and their families the tools and confidence to navigate technology and AI responsibly.
We believe staying connected must come with safer online experiences that keep pace with the changing technology landscape. Last year, we were the first major network to launch dedicated smartphone plans for under-18s, Safer SIMs. We also introduced in-store online safety appointments and are now trialling new ‘Stay Safe with AI’ sessions in 11 stores in partnership with Essex Police.”