“Keeping children and teenagers safe online is a shared responsibility, and one that grows ever more important as technology continues to evolve. Safer Internet Day invites us not only to reflect on today’s digital experiences, but to look ahead to the future we are helping to shape. As AI increasingly influences how young people learn, create and connect, we have a collective opportunity to ensure innovation is guided by responsibility and trust. At the MPA, we are proud to support Safer Internet Day and to work with partners across the sector to help build an online environment where young people can explore, create and thrive safely.”