What the research says
Looking at the influence of online information
UK employers use online information when examining candidates
Microsoft published two studies to coincide with Data Privacy Day in 2010 (conducted by Cross Tab Marketing Services) looking at the influence of online information as part of job applications and also consumer attitudes to online reputation.
Extracts from the studies concluded:
- Other examples of reasons for rejection in the UK. 51% unsuitable photos or video
- 40% comments criticising previous employers, co-workers or clients. 37% inappropriate comments posted by colleagues or work acquaintances. 35% inappropriate comments posted by friends or relatives. 33% membership of certain groups .18% concern about the candidates financial background
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