90: Safer Internet Day 2015: Campaign Evaluation

Populus (November 2015) 
A summary of the results of an online survey of a nationally representative group of adults, teens and children to assess the effectiveness of Safer Internet Day and the Be Smart Campaign (BBC). Populus conducted 1,506 online interviews with 502 children aged 11-13 years, 502 aged 14-16 years, and 502 parents of children aged 11-16 (with quotas set on age, gender and region).