Chief Premium Business Officer, Spotify – Alex Norström:

“We know the importance of understanding parents’ needs and making sure they have peace of mind about the content their kids are consuming. That’s why we are excited to be expanding the Spotify Premium Family experience in the UK, on Safer Internet Day organised by the UK Safer Internet Centre, with a dedicated app just for our youngest fans. Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories in a simple, easy, fun and safe environment.”