The LEGO Group is a proud supporter of the Safer Internet Day. We anchor children’s rights and wellbeing at the heart of our digital innovation agenda and we work to offer children a safe and fun space to unleash their creativity online. On this year’s Safer Internet Day, we will add to our portfolio of safe, age-appropriate digital play experiences an interactive experience focused on digital empathy. The experience will enable children to explore digital empathy and introduce challenges for them to reflect on. At the LEGO Group, we see empathy as a vital skill, and at a time when children have never spent more hours online, helping children understand how to stay safe and be kind to others online becomes the cornerstone of a “better internet”.