166: Ofcom Adults’ Media Use and Attitudes – Highlights from Ofcom’s 2022 Research

Ofcom / Critical Research / The Knowledge Agency (2022)
A summary of the results of Ofcom’s latest research into adults’ media use, attitudes and understanding. The research was conducted via four large-scale quantitative surveys that make up Ofcom’s Adults’ Media Literacy Tracker and supported by the qualitative Adults’ Media Lives research, a longitudinal ethnographic study following largely the same 20 adults over time, to provide an over-arching narrative on the key themes of adults’ media experience in 2021. All research was carried out between June 2021 – December 2022.

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