New resource to help parents and carers talk to their children about pornography on the internet

28 Oct 2014 UK SIC

Survey reveals a quarter of parents say they have spoken to their child about pornography.

Today Childnet launched a resource to help parents talk to their children about online pornography, as a survey finds that just a quarter of parents say they have spoken to their child about this important issue despite a recent report from the Children’s Commissioner for England concluding that “basically porn is everywhere”.

The poll of over 1,000 parents conducted by ComRes found that 27% of parents say they have spoken to their child about pornography.

  • 42% of parents with a child aged 16-18 years
  • 43% of parents with a child aged 11-15 years
  • 23% of parents with a child aged 5-11 years
  • 13% of parents with a child under 5 years old

Childnet are encouraging all parents and carers to start an ongoing dialogue with their children about sexualised content online, and the resource shows how this can be done in an age-appropriate way. For the youngest children, it’s about making sure they know they can turn to parents and carers with anything that worries them online; and that they know how to keep themselves safe by understanding appropriate and inappropriate behaviours. With older children, parents and carers play a key role in helping them to critically evaluate the things they come across – both online and offline – to help them have healthy relationships and attitudes.

Childnet, partners in the UK Safer Internet Centre, developed the resource after conducting a focus group with ambassadors from sexual health charity Brook. The young people shared how children are being exposed to pornography at increasingly young ages, but what matters most is how parents respond.

As one young person said:

“When I was 5 I had a friends’ older brother show me and my friend porn. That’s how I learned about sex, as my mum had to talk to me about it at age 5 and be like, “what you saw was this”. I don’t think it was a scarring experience at all but I think it was how she talked to me about it after that made it okay.”

Will Gardner, CEO of Childnet and Director of the UK Safer Internet Centre, said:

“It can be difficult for parents to face the fact that their child might come across pornography, but the reality is that pornography is relatively easy to find online, and children are being exposed at a younger and younger age. Parental control tools can help limit the chances of accidental exposure, but the most important filter we can give young people is the one in their head which helps them to critically evaluate the things they come across so they can develop healthy attitudes and relationships. We hear from young people that they want their parents to talk to them about these issues, and we hope this new resource gives parents and carers the confidence to start this conversation today.”

Simon Blake, CEO of Brook, said:

“It’s really important to talk to children and young people about sex, relationships and sexuality in an open and positive way from an early age. This includes tackling topics like pornography which can cause unrealistic expectations of sex, relationships, and anxieties about bodies. We need to provide real life information which shouldn’t be a scary prospect for parents and carers – as Childnet’s resource demonstrates, this can be done in relevant ways. We all have a responsibility to help children and young people stay safe and enjoy being online.”

The full resource can be accessed at


Media contacts

For media enquiries, please contact Hannah Broadbent at Childnet: / 0207 639 6967

Notes to editors

  • About the survey

ComRes interviewed 1,123 parents online between the 3rd and 9th January 2014. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

  • About the resource

Childnet’s advice for parents and carers about pornography is available at It includes conversation starter ideas for children and teenagers.

  • About Childnet

Childnet is a UK-based charity set up to empower children, families and schools in the digital age, and its vision is to make the internet a great a safe place for children. Launching in 1995, just two years after the public launch of the open web, it has stayed at the cutting edge of the latest tech trends by speaking to thousands of children and parents face-to-face each year. Childnet has created a number of innovative resources, from the recently launched app version of its celebrated children’s storybook, Digiduck’s Big Decision, to its award-winning suite of cyberbullying resources, Let’s Fight IT Together, which includes films, interactive games and government-backed guidance for schools. Childnet continually seeks to help the most vulnerable in society, recently launching resources for young people with autism spectrum disorders, and for foster carers and adoptive parents. In 2010 Childnet was appointed by the European Commission as the UK Safer Internet Centre, together with SWGfL and IWF. In this role Childnet coordinates Safer Internet Day, which has grown tenfold in the last four years, and in 2014 reached 25% of UK children, 18% of teens and 10% of parents.

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