Overview of Safer Internet Day 2016

06 Sep 2016 UK SIC

Safer Internet Day 2016 was the biggest yet!

Over 1100 organisations ​got involved running Safer Internet Day activities and ensuring the SID messages reached as many people as possible.  Hundreds of organisations and individuals supported the #SID2016 social media campaign to play your part and #shareaheart and schools across the UK used the UK Safer Internet Centre’s Education Packs and Safer Internet Day TV to run Safer Internet Day activities.

As a result Safer Internet Day reached 2.8 million children and 2.5 million parents!

As an evaluation survey undertaken by Populus found (report below), 2 in 5 young people (8-17s) and 1 in 5 parents heard about SID, double the reach of 2014!

What really stood out was that Safer Internet Day had a real impact on young people’s behaviour.  Of the young people that heard about SID, 87% said they felt more confident about what to if they are concerned about something online and 68% talked to someone in their family about using the internet safely as a result. Parents also went on to take action after finding out about Safer Internet Day, with 62% of parents of 8-17s saying they talked to someone in their family about staying safe online and 42% saying they looked for more information about staying safe online.   

Read our impact report:

Here’s some of the Safer Internet Day highlights:

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