Safer Internet Day 2016 impact report published
A Populus survey found that Safer Internet Day reached 40% of UK children and 20% of UK parents, an amazing 2.8 million children and 2.5 million parents. The research also demonstrates the positive impact on behaviour, knowledge and confidence.
Safer Internet Day 2016 was celebrated globally on the 9th February with the theme ‘Play your part for a better internet.’ The UK campaign was coordinated by the UK Safer Internet Centre and was the biggest campaign to date.
The 2016 campaign achieved double the reach of the 2014 campaign. This success was a result of the collective action across the UK:
- 1,140 organisations supported Safer Internet Day by running activities and spreading the word
- 4 million reached in a mass social media post in the morning, with #SID2016 trending throughout the day
- Schools across the UK delivered a huge range of activities to promote kindness online, with 316k downloads of educational resources and 240k views of SID TV
- Young people had their say across the UK, with youth events involving government, tech industry, charities, police, education and wider.