145: Ofcom Adults: Media Use and Attitudes – Highlights from Ofcom’s 2018 Research 1

Critical Research/Ofcom (May 2019)

A summary of the results of Ofcom’s Adults’ Media Literacy Tracker, a large-scale quantitative survey based on in-home interviews with adults aged 16 and over (N = 1,882), conducted between September and November 2018. The report also draws on data from the Ofcom 2019 Technology Tracker survey. This quantitative study interviewed 3,909 adults aged 16 and over between January and February 2019. These studies examine the media environment for adults in the UK and provides evidence on how media use, attitudes and understanding have changed over time among this group.