149: Ofcom Children and Parents: Media Use and Attitudes – Highlights from Ofcom’s 2019 Research

Critical Research/Ofcom (February 2020)

A summary of the results of the Ofcom Children’s Media Literacy Tracker, a large-scale quantitative survey based on in-home interviews with children aged 5-15 and their parents/carers, and with parents/carers of children aged 3-4 (N=3,243), conducted between April-July 2019. The report also draws on Ofcom’s News Consumption Study, whereby 1,000 12-15-year olds were interviewed online in two waves: November/December 2018 and March/April 2019. Insights from our qualitative Children’s Media Lives study are also included, which follows 18 children aged 8-15; and data from audience measurement body, BARB.