87: Children’s Media Lives: Year 1 Findings – Advertising, Content Creation and Funding
ESRO/Ofcom (October 2015)
A summary of the results of Ofcom Children’s Media Lives Year 1 Study. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The first of three waves of ethnographic research was conducted in autumn 2014. This Research Highlights presents a summary of the results of the study in relation to advertising, content creation and funding.