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Research Highlight Series

87: Children’s Media Lives: Year 1 Findings – Advertising, Content Creation and Funding

ESRO/Ofcom (October 2015)
A summary of the results of Ofcom Children’s Media Lives Year 1 Study. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The first of three waves of ethnographic research was conducted in autumn 2014. This Research Highlights presents a summary of the results of the study in relation to advertising, content creation and funding.

86: Children’s Media Lives: Year 1 Findings - Devices and Activities

ESRO/Ofcom (October 2015)
A summary of the results of Ofcom Children’s Media Lives Year 1 Study. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The first of three waves of ethnographic research was conducted in autumn 2014. This Research Highlights presents a summary of the results of the study in relation to devices and activities.

85: Children’s Media Lives: Year 1 Findings - Online Safety, Family Dynamics, Parental Concerns and Mediation

ESRO/Ofcom (October 2015)
A summary of the results of Ofcom Children’s Media Lives Year 1 Study. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The first of three waves of ethnographic research was conducted in autumn 2014. This Research Highlights presents a summary of the results of the study in relation to online safety, family dynamics, parental concerns and mediation. 

84: Childwise Monitor PreSchool Report 2015

Childwise (October 2015)
A summary of the results of the CHILDWISE Monitor Pre-School Report 2015. It provides an overview of trends in the media use of children aged up to 4 years. 1034 online interviews were conducted with parents of children aged between 6 months and 4 years old during June 2015.

83: Net Children Go Mobile: UK Qualitative Research Results

Net Children Go Mobile (July 2015) 
A summary of the UK results of a larger scale European qualitative study of the perceptions and perspectives of parents, teachers and children regarding children’s use of smartphones and tablets. 19 boys and 19 girls aged 9-16 took part in the research, either in single sex focus groups in schools, individual interviews in schools, and interviews with individuals or single sex pairs in homes. 3 focus groups (N = 17) with parents of children aged 11-17 were conducted, as well as 2 individual parental interviews. 2 focus groups (N = 13) with teachers and 1 (N = 4) with others working with children were also undertaken. Data collection occurred between January and September 2014.

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